Ludhiana, March 28 (Rajkumar Sathi). Ludhiana Management Association successfully organised an impactful knowledge session on “Brand is the New Factory: How Indian Businesses Must Build Brands to Win the Future” on 27th March 2026 at Radisson Blu Hotel, Ludhiana.
The session was led by renowned business leader Dr. Sanjeev Juneja, Founder of SBS Group of Companies, who delivered a highly engaging and practical talk on the fundamentals of entrepreneurship and brand building. The evening commenced at 7:00 PM with networking over tea and coffee, followed by a welcome address by Ms. Savneet Chawla. The formal proceedings included the presentation of a bouquet to the guest speaker by Mr. Vijay Munjal, Hero Ecotech. The guest speaker was then formally introduced by Ms. Anuja Kaushal. Dr. Juneja emphasized that in today’s competitive landscape, brands are no longer built by capital alone but by clarity of vision, consistency in value delivery, and the courage to start small. He highlighted that successful entrepreneurs focus on solving real problems, building trust, and maintaining long-term relationships with customers.
Speaking of entrepreneurship, he encouraged aspiring business leaders to:
* Start with a clear purpose rather than chasing trends
* Focus on execution over ideas
* Build credibility through consistent actions
* Adapt quickly to changing market dynamics
On brand building, he explained that a strong brand is created when businesses:
* Deliver a consistent customer experience
* Communicate a clear and authentic story
* Build emotional connections with their audience
* Stay patient and disciplined in their growth journey
The session was moderated by Ms. Savneet Chawla and Ms. Abha Sikri, followed by presidential remarks by Mr. Gaurav Munjal. As a token of appreciation, a memento was presented to the guest speaker by Mr. Ashwin Nagpal. The session witnessed enthusiastic participation from business professionals, students, and entrepreneurs from across the region. The event concluded with a thank you note by Ms. Anuja Kaushal, followed by dinner at 9:10 PM. LMA continues its commitment to fostering knowledge-sharing platforms that empower individuals and businesses to grow, innovate, and lead in the evolving business environment.
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